Tag Archives: Made In Heaven

Art Collecting, Art Scene, London, New York

Publicity Stunt or Sales Strategy?

Amalia Dayan and Daniella Luxembourg

Daniella Luxembourg and Amalia Dayan claim they never intended to open their new gallery to the public. According to Dorothy Spears, writing for the Huffington Post, the two young gallerists were sick of spending all of their time talking with the public and wanted to spend more time with art. Eventually, according to the article, they were forced to maintain public hours by sheer audience demand when they mounted an exhibition of Jeff Koons’s infamous porn paintings, Made In Heaven. But, they held their ground by not staying open on the most popular gallery going day, Saturday. Now, however, they do open on Saturdays in New York. What a shame.  They tell Spears that they are planning a London venue now and will try the closed- to-the-public strategy again. Good luck ladies.

Tagged , , , , | Leave a comment